HubSpot is an all-in-one Inbound Marketing Software that gives you the tools necessary to make creative marketing campaigns people will fall in love with, which in turn will earn you quality leads and loyal customers.
HubSpot offers:
Multi-channel analytics to measure true ROI.
A/B testing and landing page tools to increase conversion.
Blogging, SEO and social media tools to help you get found.
Marketing Automation tools to nurture leads.
Use HubSpot to Measure your Marketing Return on Investment
Tools like HubSpot's Inbound Marketing Software measure how many website visitors result from each individual marketing campaign and how many of those visitors result in a form completion and/or a sale. Below is the listing of the individual sources measured within HubSpot.
Direct website visits (including what company they originated from)
Email campaigns website visits
Social media website visits including Linked-in Facebook, YouTube, etc.
Visits from search engines with keywords used to arrive there
Number of visitors coming from pay-per-click campaigns
Direct Mail Campaigns if a landing page is created specifically for that campaign
Newspaper Campaigns if a landing page is created specifically for that campaign
Magazine Campaigns if a landing page is ceated specifically for that campaign
Press Release campaigns if a landing page is created specifically for that campaign
Better yet, when HubSpot is integrated with yourCRM systemyour salespeople are immediately notified when a prospect, lead, or customer hits your website, and what marketing campaign triggered their visit. If there are search terms associated, the salesperson can pick up the phone and call the visitor prepared to discuss their topic of interest, and how to start up what would previously been a “cold call”. Just might be the end of cold calling as we know and love it!
