The Attivo Blog

Complimentary Webcast: WHAT:  Why is Measuring Marketing Analytics Important? WHEN:  Wednesday, January 11, 2011 10:00 AM PT During this webcast you will learn how to: Measure how many direct website visitors you have what pages they visit, how long they visit each page, and what company they came from Measure how many website visitors are triggered from an email campaign, who they are, how many filled out your call to action form, and how many turned into leads Measure how many website visitors came from Social Media, such as LinkedIn, YouTube, Twitter, Facebook etc and how many of those visitors converted to leads and/or sales Measure pay-per-click campaign visits, lead conversions, and sales as a result Measure the effectiveness of your print campaigns, lead conversions, and sales as a result Measure press release campaigns, lead conversions, and sales as a result Tools like HubSpot's Inbound Marketing Software measure how many website visitors result from each individual marketing campaign and how many of those visitors result in a form completion and/or sale. We will also discuss how HubSpot can integrate with your SageCRM system (or other CRM system) to notify your salespeople when a prospect, lead, or customer hits your website, and what marketing campaign triggered their visit.  If  the visitor originated from a search engine the search terms will be reflected within the contact record. REGISTER HERE!

Every day we have certain choices to make and often face crossroads that we need to decide which direction to go.  These crossroads don’t always have to be major and most of these decisions have positive and negative outcomes. Let’s take a decision like whether or not you would like to live in New York City.  Sounds like a great idea right?!  After all, what’s better than the glitz and glamour of the big city, the amazing night life, Broadway, great restaurants and diversity that only New York can offer? Too good to be true?  Let’s take a look at some of the negative aspects of living in NYC.  Rent and cost of living is very expensive.  People can be very aggressive and often times unfriendly and traffic in NYC is far less than ideal.  When weighing the pros and cons of living in New York, it makes the decision a little tougher to make. A decision or cross road that many businesses have to make in today’s world is whether or not to use Social Media Marketing.  Venues like Facebook, Twitter, LinkedIn and YouTube are commonly being used by businesses to market their company.  But are these forms of media right for your business? Some advantages of SMM are low cost, quick turnaround, community sharing/connectivity and the ability to express creativity using various platforms.  Some disadvantages of SMM include current lack of filters creates problems finding the best content, writers often have problems delivering content consistently, and anonymity can sometimes lead to polarization and hate. For many businesses whether or not to use this form of media is a tough decision to make.  As society and technology moves forward it is very important to stop and think which direction your company wants to go and whether or not you want to embrace this form of media.