Complimentary Webcast:
WHAT: Why is Measuring Marketing Analytics Important?
WHEN: Wednesday, January 11, 2011 10:00 AM PT
During this webcast you will learn how to:
- Measure
how many direct website visitors you have what pages they visit, how
long they visit each page, and what company they came from
- Measure
how many website visitors are triggered from an email campaign, who
they are, how many filled out your call to action form, and how many
turned into leads
- Measure how many website visitors came from
Social Media, such as LinkedIn, YouTube, Twitter, Facebook etc and how
many of those visitors converted to leads and/or sales
- Measure pay-per-click campaign visits, lead conversions, and sales as a result
- Measure the effectiveness of your print campaigns, lead conversions, and sales as a result
- Measure press release campaigns, lead conversions, and sales as a result
Tools
like HubSpot's Inbound Marketing Software measure how many website
visitors result from each individual marketing campaign and how many of
those visitors result in a form completion and/or sale.
We will also discuss how HubSpot can integrate with your
SageCRM
system (or other CRM system) to notify your salespeople when a
prospect, lead, or customer hits your website, and what marketing
campaign triggered their visit. If the visitor originated from a
search engine the search terms will be reflected within the contact
record.
REGISTER HERE!