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The Attivo Blog

 

HubSpot Marketing Analytics Webcast

 
12-02-2011  |  By: The Attivo Group, Inc. |  (0) Post comment »  |  Read comments »
 

SageCRMComplimentary Webcast:

WHAT:  Why is Measuring Marketing Analytics Important?

WHEN:  Wednesday, January 11, 2011 10:00 AM PT

During this webcast you will learn how to:

  • Measure how many direct website visitors you have what pages they visit, how long they visit each page, and what company they came from
  • Measure how many website visitors are triggered from an email campaign, who they are, how many filled out your call to action form, and how many turned into leads
  • Measure how many website visitors came from Social Media, such as LinkedIn, YouTube, Twitter, Facebook etc and how many of those visitors converted to leads and/or sales
  • Measure pay-per-click campaign visits, lead conversions, and sales as a result
  • Measure the effectiveness of your print campaigns, lead conversions, and sales as a result
  • Measure press release campaigns, lead conversions, and sales as a result

Tools like HubSpot's Inbound Marketing Software measure how many website visitors result from each individual marketing campaign and how many of those visitors result in a form completion and/or sale.

We will also discuss how HubSpot can integrate with your SageCRM system (or other CRM system) to notify your salespeople when a prospect, lead, or customer hits your website, and what marketing campaign triggered their visit.  If  the visitor originated from a search engine the search terms will be reflected within the contact record.

REGISTER HERE!

 
 
 
 
 
 
 
 
Attivo's Blog.Tips and Tricks for Increasing Productivity

The Attivo Group will get your system implemented - on time and within budget. Realize increased efficiencies, lower costs and improve profits. As trusted advisors for distributors, manufacturers and service providers, we will help you improve and automate your business processes.