Social Media Marketing - Right for Your Business?

Every day we have certain choices to make and often face crossroads that we need to decide which direction to go.  These crossroads don’t always have to be major and most of these decisions have positive and negative outcomes. Let’s take a decision like whether or not you would like to live in New York City.  Sounds like a great idea right?!  After all, what’s better than the glitz and glamour of the big city, the amazing night life, Broadway, great restaurants and diversity that only New York can offer? Too good to be true?  Let’s take a look at some of the negative aspects of living in NYC.  Rent and cost of living is very expensive.  People can be very aggressive and often times unfriendly and traffic in NYC is far less than ideal.  When weighing the pros and cons of living in New York, it makes the decision a little tougher to make. A decision or cross road that many businesses have to make in today’s world is whether or not to use Social Media Marketing.  Venues like Facebook, Twitter, LinkedIn and YouTube are commonly being used by businesses to market their company.  But are these forms of media right for your business? Some advantages of SMM are low cost, quick turnaround, community sharing/connectivity and the ability to express creativity using various platforms.  Some disadvantages of SMM include current lack of filters creates problems finding the best content, writers often have problems delivering content consistently, and anonymity can sometimes lead to polarization and hate. For many businesses whether or not to use this form of media is a tough decision to make.  As society and technology moves forward it is very important to stop and think which direction your company wants to go and whether or not you want to embrace this form of media.