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I disagree with Kay Jewelers. I would bet on any given Friday or Saturday night more kisses begin with tequila than Kay. 04-07-2011
Check this video out -- Accounting Software Lead Generation http://t.co/uSXS5ju via @youtube 02-22-2011
I guess I was rubbing in the great weather in Southern California yesterday...so I hereby extend an invitation to visit with us. 01-28-2011
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Home / 2011 November

The Attivo Blog

Automate 1099 Reporting and decrease your risk of IRS audit!

11-29-2011 | By: The Attivo Group, Inc. | (0) Post comment » | Read comments »

Do you have to deal with 1099 reporting? Automate this onerous task and decrease your risk of IRS audit!
If your business deals with the annual hassle of 1099 reporting, you problably have a mountain of 1099 forms to print, mail and electronically file. If this process is manually managed, the risk of IRS audit increases due to inaccurate and incomplete data. AvaTax 1099 formats are guaranteed compliant, reducing the risk of IRS audit. Every step in the highly automated due diligence process is transparent. You import your data and the system validates TIN (Taxpayer Information Number) information. Once validated, with the click of a mouse, the 1099 forms are printed and mailed without any further manual intervention from your accounting team. Can it get any easier?

Join us for our webinar December 6, 2011 from 11 AM - 12:00 PM PST to learn how to easily automate 1099 reporting and decrease your risk of IRS audit.

Do You Measure Marketing Return?

11-23-2011 | By: The Attivo Group, Inc. | (0) Post comment » | Read comments »

According to HubSpot 33% of B2B marketers don't measure marketing ROI. We think this statistic is being generous…after all, if you can avoid being held accountable, why push it?

As a marketing professional, if you are not tracking or reporting your return on marketing investment, how do you justify your paycheck? If this question bothers you, we have a solution.

These days marketing budgets are tight and sales are harder to come by. According to research conducted by Lenskold and the Pedowitz Group, 1 in 3 B2B marketers worldwide report financial-contribution metrics to senior management.

This means there are far more marketers who aren't measuring how their marketing efforts are contributing to their bottom line than are measuring their marketing efforts. No wonder company executives aren't willing to allocate more money to marketing budgets. If they are unsure of how marketing is impacting the bottom line why invest more in marketing?

Why Measuring Marketing analytics is important...

Measuring the performance and return against your marketing initiatives can help you understand what marketing mediums are working, and what's not working so your marketing team may correct course as necessary. Every major business process needs a feedback loop, and marketing is no exception.

Tools like HubSpot's Inbound Marketing Software measure how many website visitors result from each individual marketing campaign and how many of those visitors result in a form completion and/or a sale. Below is the listing of the individual sources measured within HubSpot.

Direct website visits (including what company they originated from)

Email campaigns website visits

Social media website visits including Linked-in Facebook, YouTube, etc.

Visits from search engines with keywords used to arrive there

Number of visitors coming from pay-per-click campaigns

Direct Mail Campaigns if a landing page is created specifically for that campaign

Newspaper Campaigns if a landing page is created specifically for that campaign

Magazine Campaigns if a landing page is ceated specifically for that campaign

Press Release campaigns if a landing page is created specifically for that campaign

Better yet, when HubSpot is integrated with your CRM system your salespeople are immediately notified when a prospect, lead, or customer hits your website, and what marketing campaign triggered their visit. If there are search terms associated, the salesperson can pick up the phone and call the visitor prepared to discuss their topic of interest, and how to start up what would previously been a “cold call”. Just might be the end of cold calling as we know and love it!

What are the most searched MAS 90 and MAS 200 enhancements? Take the quiz.

11-11-2011 | By: Adrian Montgomery | (0) Post comment » | Read comments »

We are excited to announce our recent HubSpot Inbound Marketing Software partnership. Marketing used to be easier...but now outbound marketing (cold calling) isn't so easy, especially to accounting software prospects. Inbound Marketing isn't easy either but we have found that in today's marketplace people want to perform an online search and find what they are looking for on demand, immediately. We have added the HubSpot Website Content Management System (CMS) technology to our product offerings because we feel it is an important component to our overall ERP and CRM systems. We want our customers to take advantage of HubSpot's Content Management System because it measures the effectiveness of web advertising, email campaigns and search engine optimization. HubSpot integrates with your Customer Relationship Management system to offer this closed loop reporting. At The Attivo Group our skilled consultants are trained to integrate this data into our ERP offerings for a complete solution to show customers how to measure the ROI that they seek from their customer relationship management and ERP systems.

One of our first key initiatives as a HubSpot partner was to research the popularity of Sage Software's third party enhancements. It was interesting to learn how often the most popular Sage third party enhancements are searched in the major search engines each month. Please see below for more information about each enhancement referred to in our video:

Certification Achievements

What happened at SEMA 2011?

11-07-2011 | By: The Attivo Group, Inc. | (0) Post comment » | Read comments »

The Attivo Group provides Business Management Software for accounting, inventory, manufacturing, eCommerce sales and customer service. We serve the needs of the Automotive Specialty Market for fabulous companies such as Danchuk Manufacturing. Plus here at The Attivo Group we LOVE cars. In fact, our GM Len Reo has a 1956 Chevrolet hardtop that is a real head turner.

We are so excited to share our experience at the SEMA 2011 show in Las Vegas where the worlds car enthusiasts came together.

Please view what one of our favorite customers, Danchuk Manufacturing had to say at the show: